CSM: opens new innovation centre for frozen and bakery products

Wirral / UK. (csm) CSM N.V., largest supplier of bakery products worldwide, has opened its new innovation centre for frozen and bakery products in Wirral, United Kingdom. The centre will be a hub for the latest developments in frozen and bakery products. It is the second of four European innovation centres spread across Europe. chief executive Gerard Hoetmer said: «We aim to be the first in the mind of our customers when it comes to creativity, problem solving and innovation in bakery supplies. The new centre is an important step in maintaining our position as a global market leader. Not only are we able to act as partners to our customers in understanding what consumers around the world really want, we are also distinctive in offering global solutions with a local touch».