iba 2015: Feeling good and enjoying spending

Munich / DE. (ghm) Freshness, practicality, flexibility, sustainability, quality, experience, feel, and design: these are the current trends in the field of shop design and layout. At iba 2015, the world’s leading trade fair for bakery, confectionery and snacks, various companies will showcase their ideas and products, from multi-function counters for food on the go, to in-store baking ovens; from flexible shelving systems and colour displays which can show videos, to custom-made designs for the entire shop, all under one roof. Needless to say the exhibitors themselves pay close attention to the right presentation: at the trade fair they will present entire shop displays and numerous examples showing trade visitors how to react to the increasing demands of customers. Trade visitors will observe the perfect way to show off their goods, in order to encourage the desire to buy their products and make buying a comfortable experience. iba 2015, the world’s leading trade fair for bakery, confectionery and snacks, takes place from 12 to 17 September in Munich, Germany. The exhibition provides the ideal platform for showcasing innovations from every segment of the industry and a comprehensive overview of the trends and developments in the market. This is where you will meet the most successful companies in the bakery, confectionery and snack food business, from artisan bakeries to wholesale bakeries to large industrial solutions. But restaurateurs, café owners, food retailers, hotel managers and caterers will also find an almost unlimited and diverse range of products in Munich.