Helsinki / FI. (fg) Finland’s Fazer Group purchases the Domino, Jaffa and Fanipala brands. With the acquisition, Fazer strengthens its share in the biscuit market and sees excellent potential in developing the market. Returning the beloved brands to Fazer is part of Fazer’s investments into one of the home markets.
Fazer extends its biscuit assortment and purchases the Domino, Jaffa and Fanipala brands from Mondelez International. Taking over these brands is a continuation to Fazer’s acquisition of the biscuit production in Vantaa from Kraft Foods (currently Mondelez) in 2012. Fazer wants to grow in its home markets and adding these strong, local brands to its portfolio is a natural way to develop the company’s share in the biscuit market. Domino is Finland’s most valued biscuit brand.
«The return of these classic favourite biscuits to Fazer’s portfolio offers us excellent opportunities. We constantly develop our offering based on changing consumer needs. For example, snacking is an important new area for us where biscuits are in a key position», says Rolf Ladau, Managing Director of Fazer Confectionery. Biscuits are part of the Fazer Confectionery Business Area.
Fazer’s experience in the biscuit business is long; Fazer produced biscuit products from 1929 to 1995. The Domino biscuit was launched in 1953, Jaffa in 1969 and Fanipala in 1997.
This September will mark 125 years since Karl Fazer opened his French-Russian café on Helsinki’s Kluuvikatu. Today, Fazer is one of Finland’s best-known companies and an important employer with over 6’000 employees. Fazer’s biscuit factory is located in Vantaa and it employs some 80 people. Fazer is committed to improving its competitiveness and profitability. During the past three years, Fazer has invested around 100 million EUR in Finland and plans to invest another 100 million EUR during the next three years. Fazer wants to strengthen its presence in the market, invest in export and create jobs.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Cloetta AB: announces Q2-2024 interim report
- Axfood AB: Reports Q2-2024 Financial Results
- Chef Robotics: Launches AI-Powered Food Robot
- Conagra Brands: Reports Fourth Quarter 2024 Results
- Limerston Capital sells Village Bakery to Groupe Menissez
- GrubMarket: Buys Major Foodservice Company in Texas
- Lantmännen acquires Entrack AB
- DPC Dash: Concludes H1-2024 with Sustained Expansion
- Norway: Orkla Food Ingredients acquires FDE
- Fondo Italiano d’Investimento co-invests in Casa della Piada
- Greggs: invests in a new frozen manufacturing and logistics site
- Bundeskartellamt imposes fine against «Fritz!» manufacturer AVM
- Yum China: Celebrates Opening of its 200th KCoffee Store
- Beijing intends to roll out 5’400 food production robots
- K-Citymarket: sees significant sales growth in Finland
- DPC Dash: reaches 900-store milestone in China
- Coffee Holding: Terminates Merger with Delta Corp Holdings
- Perkins Restaurant + Bakery: introduces new brand identity
- Engelmans Bakery: acquires St. Armands Baking Company
- National DCP: Breaks Ground on New Distribution Center