Oak Brook / IL. (thf) TreeHouse Foods Inc. announced that Dean General will be joining the Company as Senior Vice President and Chief Commercial Officer, effective February 18, 2019. General brings over 30 years of world-class consumer packaged goods and durables sales experience to the role and was most recently Global Customer Development Lead, in addition to Head of Sales + Senior Vice President, Outdoor Recreation Division, at Newell Brands, where he led the delivery of sales and channel marketing plans to drive accelerated growth with key customers. Prior to Newell Brands, General was with Kraft Heinz and Kraft Foods for nearly 20 years, where he developed senior relationships with key national customers and led cross-functional teams for numerous businesses and divisions across North America.
«Our ability to improve our customer relationships and deliver on their expectations by being both operationally and commercially excellent is fundamental to our success. Dean will lead our Commercial Excellence efforts as we strengthen our capabilities. We plan to build on his prior success driving customer strategies to support best-in-class commercial initiatives,» said Steve Oakland, Chief Executive Officer and President of TreeHouse Foods. «In his more than 30 years of consumer packaged goods experience, Dean has developed excellent relationships across the retailer landscape, and we are delighted to welcome him to TreeHouse.»
«I’m thrilled about joining TreeHouse and believe we have a wonderful opportunity to recognize the promise and potential of private label in the food and beverage industry,» said General. «Having spent my entire career in sales across nearly all channels, temperature zones and with all forms of distribution and market coverage, I’m excited to lead our commercial excellence effort and shape how we can best serve our customers.»
General’s experience at Newell Brands included leading the organizational transformation and design of the structure to support a new division led sales model. Prior to that, General held customer-facing sales, marketing and strategy roles of increasing responsibility at Kraft Heinz and Kraft Foods and led the customer business teams for Walmart and Kroger. He started his career at General Mills where he held a number of sales and corporate development roles. General holds a Bachelor of Science degree in Commerce from Rider University where he majored in Marketing.
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