Bruegger’s: Debuts Next Generation Bakery

Burlington / VT. (prn) This month, Bruegger´s Bagels, the 295-unit bakery chain, will introduce its next generation bakery prototype, paving the way for an updated look that will become a staple for the bagel leader. The first prototypes will be completed in Charlotte, Cincinnati, Milwaukee, Minneapolis and Pittsburgh by April 30, with plans to complete 50 remodels in 2010. Over the next three years, Bruegger´s will renovate hundreds of bakeries at a total cost of more than ten million USD.

The new design, developed by Columbus-based design and development firm WD Partners, further spotlights Bruegger´s unique offering – genuine New York-style bagels baked fresh all day in each bakery. The new prototypes will feature a brick and stone hearth in the bagel display area and guests can watch bagels being kettle-boiled and baked in the traditional style. The ordering station will take a cue from European bakeries, with a wider array of fresh baked goods, including desserts and freshly baked breads.

Interiors will provide guests with a warmer, more inviting experience featuring cozy seating and a new community table; perfect for enjoying the bakery´s free Wi-Fi or gathering with friends. Colourful dishware will be added to enhance the enjoyment of Bruegger´s signature menu items. The new bakery will also offer espresso, new to Bruegger´s, along with a self-service coffee bar with coffee options that change seasonally, including Fair Trade Certified blends. «This design represents the future of our bakeries», said Jim Greco, CEO of Bruegger´s Enterprises Inc..