Amsterdam / NL. (plma) Private label faces new challenges and opportunities as retailers across Europe now rely more than ever on their own brands to attract loyal shoppers and improve financial results. The growing importance of private label will be examined from different perspectives by seminar speakers at PLMA´s 2010 «World of Private Label» Trade Show. The seminar will be held on 17 May, one day before the exhibition begins at the RAI Centre in Amsterdam. PLMA 2010 takes place on 18 and 19 May. The exhibition will be the biggest PLMA ever, with more than 3’200 exhibit stands including 40 national and regional pavilions. Manufacturers from 70 countries will show their new products and packaging innovations.
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