Chicago / IL. (prn) Stevia, the naturally zero-calorie sweetener, is gaining in popularity with consumers and food manufacturers alike. To help provide reliable, consistent information on stevia, PureCircle announced that it has created the Global Stevia Institute, which will launch in June 2010. The Institute will promote accurate, credible and consistent information and resources about stevia to health professionals, consumers and the food industry. The Institute has enlisted Keith-Thomas Ayoob, Ed.D., RD, FADA as its executive director. Ayoob is a practicing pediatric nutrition specialist with more than 25 years of experience. «He is an ideal leader for the Global Stevia Institute», said Magomet Malsagov, CEO and Managing Director of PureCircle. «He is an internationally known educator on nutrition issues. We trust that he will empower the Global Stevia Institute to reach people across the globe with science-based stevia education and how it applies to today´s consumers as they strive for better health and wellness».
About: Stevia (stevia rebaudiana) is a plant native to Paraguay. The leaves from the plant have been safely used for hundreds of years in Paraguay and Brazil to naturally sweeten local teas, and as a «sweet treat». There are several related substances that can be derived from the stevia plant. Stevia was first included in tabletop sweeteners and beverages, and has quickly made its way into other categories because of its ability to naturally reduce calories. Thirty-five countries across six continents have now launched a stevia-sweetened product. According to Mintel, more than 100 new products sweetened with stevia have been launched so far in 2010.
| Related: «Mintel: Stevia market to break 100 million USD this year» (bakenet:eu on 2009-09-24). |
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