Canton / MA. (dd) Dunkin´ Donuts announced the appointment of two senior-level strategic hires to support the brand´s ongoing focus on leadership marketing and operational excellence. Dan Saia, Vice President of Consumer Engagement, and Weldon Spangler, Regional Vice President, Midwest, bring a wealth of experience within the food and beverage industry and successful track records representing some of the world´s most prominent retail brands.
With more than 20 years of experience in strategic marketing for some of the world´s most prominent food service brands, including eleven years at Yum! Brands, Daniel Saia has joined the company as Vice President of Consumer Engagement. Saia will be responsible for the creation, development and execution of Dunkin´ Donuts´ advertising, media and interactive strategies and plans, working closely with Dunkin´ Donuts franchisees to develop innovative advertising campaigns and consumer messaging to support sales growth and enhance brand equity. He will report to John Costello, Chief Global Customer + Marketing Officer.
Weldon Spangler, whose background includes both Starbucks and Taco Bell, has joined Dunkin´ Donuts as Regional Vice President, Dunkin´ Donuts Midwest. Spangler will be responsible for translating the company´s business strategy into day-to-day execution at Dunkin´ Donuts restaurants in the Midwest region. He will report to Paul Twohig, Brand Operating Officer.
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