BK: Restaurants Launch the «Impossible Croissan’wich»

Miami / FL (bk) The Burger King brand, owned by Restaurant Brands International Inc. (RBI), announced it is launching the new «Impossible Croissan’wich» sandwich nationwide. After a successful test earlier this year in select U.S. markets, BK® guests across the country can now get the same Croissan’wich sandwich they know and love with a delicious «Impossible» breakfast plant-based patty. This new menu item makes Burger King the first national restaurant to offer an Impossible breakfast plant-based patty on a breakfast sandwich. The all-new, limited-time-only «Impossible Croissan’wich» features a toasted flaky croissant, fluffy eggs, melted American cheese and a seasoned breakfast plant-based patty from Impossible Foods.

Whether you’re a student, parent, essential night shift worker or gamer, staying up grinding through the night, Burger King wants to be there for you in the morning – and will be giving away up to 100,000 «Impossible Croissan’wich» sandwiches through the BK® App to all night owls. All night owls can claim a free «Impossible Croissan’wich» via the «BK App», which can be redeemed at participating U.S. restaurants; a minimum USD 1 purchase is required.

In 2019, Burger King restaurants rolled out the «Impossible Whopper» sandwich nationwide becoming the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based patty from food startup Impossible Foods, maker of the «Impossible Burger». The «Impossible Croissan’wich» is available nationwide at participating BK restaurants for a recommended retail price of USD 3.99.

About Burger King

Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home of «The Whopper», the Burger King system operates more than 18,800 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

About Impossible Foods

Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants – with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project. Impossible Foods was Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. The flagship product, Impossible Burger, was named top plant-based burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.