Dawn Foods: Launches National E-Commerce Platform

Jackson / MI. (dfp) Global bakery manufacturer and ingredients supplier Dawn Food Products Inc. unveiled its E-Commerce platform for existing retail bakery customers across the United States. The online platform streamlines the ordering process for customers, making it more convenient, efficient, simple and easy to navigate for all their baking supply needs. Dawn’s platform provides bakers with around-the-clock access to baking supplies. Most bakeries in the United States still use traditional ordering methods via paper or telephone from their suppliers, the company said in its news release.

Last year, Dawn initiated a digital pilot program with over 100 customers, which allowed the company to understand the features customers needed most and how they interacted with the platform. These insights were critical to helping implement important features and site functionality. The most important elements for Dawn customers were simplicity, accessibility and speed. Around the clock access to the platform was especially significant. For instance, the pilot program showed over 25 percent of orders were submitted on the weekend and close to 30 percent of orders were submitted outside of regular business hours.