Bielefeld / DE. (oe) With effect from July 30, 2020, Dr. August Oetker Nahrungsmittel KG has increased its minority shareholding (49 percent) in InterNestor GmbH, the European market leader for customizable photo-cakes, to 100 percent. The remaining shares in the company were taken over from the founders. It was agreed not to disclose the purchase price. The Cologne-based company operates online stores in five countries (Germany: deineTorte.de, France: votreGateau.fr, Netherlands: jeEigenTaart.nl, Poland: twojTort.pl and Sweden: dinTårta.se) and employs more than 80 people. The company produces several thousand cakes per week.
Founded in 2006 by Alexander Weinzetl and Henrik Svensson, the company has since made a name for itself in the field of cake delivery services, mainly through individualization via online cake configurator. The creative baked goods are produced in the company’s own master confectioner’s store in Cologne. With the help of innova-tive printer technology, for example, desired motifs are printed with food coloring on high-quality marzipan or fondant. The focus is on motif, photo, birthday, wedding, company and, more recently, club cakes. The range is supplemented by cupcakes, macarons, cake pops, brownies and tartlets for every occasion and every age. Ship-ping partners take over the safe and reliable delivery throughout Europe at the desired date.
The two founders Alexander Weinzetl and Henrik Svensson, as members of the management board, will pass on the fate of the company. «We are very pleased that we can continue to write the success story of InterNestor GmbH together with the founders and their highly committed employees», says Dr. Albert Christmann, Chairman of the Executive Board of Dr. August Oetker Nahrungsmittel KG. «Like us, the company has a great passion for baking. The last two years, in which we have already been able to actively accompany the development of the company, have shown that deineTorte.de and Dr. Oetker are a very good match.»
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Cloetta AB: announces Q2-2024 interim report
- Axfood AB: Reports Q2-2024 Financial Results
- Chef Robotics: Launches AI-Powered Food Robot
- Conagra Brands: Reports Fourth Quarter 2024 Results
- Limerston Capital sells Village Bakery to Groupe Menissez
- GrubMarket: Buys Major Foodservice Company in Texas
- Lantmännen acquires Entrack AB
- DPC Dash: Concludes H1-2024 with Sustained Expansion
- Norway: Orkla Food Ingredients acquires FDE
- Fondo Italiano d’Investimento co-invests in Casa della Piada
- Greggs: invests in a new frozen manufacturing and logistics site
- Bundeskartellamt imposes fine against «Fritz!» manufacturer AVM
- Yum China: Celebrates Opening of its 200th KCoffee Store
- Beijing intends to roll out 5’400 food production robots
- K-Citymarket: sees significant sales growth in Finland
- DPC Dash: reaches 900-store milestone in China
- Coffee Holding: Terminates Merger with Delta Corp Holdings
- Perkins Restaurant + Bakery: introduces new brand identity
- Engelmans Bakery: acquires St. Armands Baking Company
- National DCP: Breaks Ground on New Distribution Center