New date, new extension: Sigep 2021 will be a live event

Rimini / IT. (ieg) Italian Exhibition Group (IEG) is ready and waiting on the starting blocks with Sigep 2021, the Artisan Gelato, Pastry, Bakery and Coffee Trade Show which it will be relaunching with a special edition: «Sigep EXP – The expanded edition» scheduled to last a whole week with considerable physical attendance and a strategic digital offer.

Sigep EXP will be a live event – an irreplaceable and decisive moment of encounter among traders – at Rimini Expo Centre on 15th, 16th and 17th March with a new time slot purposefully devised to favour the global situation. The following 18th and 19th March will feature a two-day Digital Agenda that will leverage IEG’s technical know-how through a formidable platform that will make matching between companies and international buyers much easier.

A collective project that comes from listening to the market and the desire to help associations and companies to better meet the challenge of the sweet foodservice recovery.

The companies that were informed of the project now in Rimini will find a light and smart trade show that will focus on business and meetings. Exhibitors will be provided with essential and elegant fittings, defined modules (although supplementary kits will be available) and packages that include digital services, all in perfect balance between physical display and matching, a modality that was experimented and appreciated by the customers at the IEG’s more recent trade show events such as VOICE in Vicenza and ENADA in Rimini.

The attending professional public will be able to strategically organize their trade show experience by selecting and saving, according to specific interests, companies and events, take advantage of matchmaking, an agenda modality for fixing appointments, take part in conferences and extend their networking activities. The digital visitor will have highly performing instruments at his disposal to activate chats and videochats, participate remotely in all the events available on the calendar and arrange virtual appointments.

The exhibition area layout will include five event areas and seven special areas, some of which will be authentic new entries, such as the Innovation Gallery, a selection of the very latest products, technologies and services for the Out of Home world, and a Meeting Zone where specifically outfitted «lounge areas» will be available to all exhibitors to hold business encounters. Vision Plaza, where top experts from the sector will be presenting their visions of the sweet business future, will also be back in 2021.