Arby’s: Names New COO to Help Drive Brand Turnaround

Atlanta / GA. (arg) Arby´s Restaurant Group Inc., a subsidiary of Wendy´s/Arby´s Group Inc., announced that Diana Petrovich-Tao, 51, has been named Chief Operating Officer. A capable, proven leader, Petrovich-Tao brings years of restaurant operations and franchise support experience to her new position with Arby´s, including service with Burger King Corporation, Mrs. Fields Brands and other well-known brands. «This appointment is a key component of our turnaround plan, as we work to grow sales and profits by enhancing the Arby´s customer experience through exceptional service in our restaurants», said Arby´s President Hala Moddelmog. «Diana has an impressive track record developing strong, effective teams; building a positive, motivating culture; and executing innovative sales and business development programs».

Known in the fast food industry for creating unique, premium sandwiches, Arby´s has been in the roast beef business since 1964 when the Raffel Brothers first opened an Arby´s restaurant under a glowing neon cowboy hat in Boardman, Ohio. Today headquartered in Atlanta, Arby´s Restaurant Group Inc. is the second largest quick-service sandwich chain in the U.S. with nearly 3’700 restaurants system wide.