Yum! Brands: Issues 2010 CSR Report

Louisville / KY. (yb) Yum! Brands Inc., the world´s largest restaurant company and parent of Taco Bell, Pizza Hut, and KFC, announced the release of its online 2010 Corporate Social Responsibility Report titled: «Serving the World». The report examines Yum! Brands´ social, environmental and economic impact based on Company and external shareholder expectations and provides progress updates since the first report was issued in 2008. The Report includes new features, including video messages from senior leaders regarding Yum! Brands´ CSR initiatives and commitments in four areas: «About Us», «Our Food», «The Environment» and «Our Heart», providing information pertaining to the Company´s culture, nutrition, environmental sustainability and community giving, respectively. «Our commitment to corporate social responsibility is helping us achieve our vision of building The Defining Global Company that Feeds the World», said David Novak, Chairman and CEO. «We will make this goal a reality over time by building a famous recognition culture where everyone counts, making our brands dynamic and vibrant everywhere and demonstrating we are a company with a huge heart. We believe that our strongest impact and contribution to sustainability lies in the critical parts of our business – the success and diversity of our associates, feeding people, health and nutrition, our supply chain, the environment and community development. Our ability to make a positive difference in the lives of people throughout the world is virtually unlimited and we are energized about how much more we can contribute to Serving the World». The complete interactive 2010 Corporate Social Responsibility Report is available at yum.com/csr.