Helsinki / FI. (pg) Karin Öjersjö has been appointed as Director, Global Portfolio Out-of-Home within Paulig’s Marketing + Innovations team. She started in this position on May 17th, 2021 and she is stationed in Gothenburg, Sweden.
Öjersjö has over 20 years’ experience from the Business-to-Business area. Her latest position was at Essity, as Customer Marketing Director Professional Hygiene. During her career she has been heading different positions within Out-of-Home (OOH). Öjersjö’s responsibilities have included driving and developing innovations, defining customer marketing strategies as well as activating innovations and new concepts in the market. She has also had commercial responsibilities.
«We are very pleased to get Karin on board», says Paula Backman, Chief Marketing Officer at Finland’s Paulig Group. «Because of her experience and personality, I am confident that Karin will have a big contribution toward achieving our ambitious targets of becoming one of the fastest growing food and beverage companies in Europe and strengthen our position and offers in OOH. OOH is a very interesting channel for Paulig with a lot of potential to further grow and deliver valuable services.»
Öjersjö: «I am very excited to start working with food and beverages and to experience a life full of flavours when joining Paulig. As a Swede, I am very familiar with several of the great brands in Paulig’s portfolio and the «Taco Friday» is a given. I have also been very impressed to learn about not only the company’s high focus when it comes to producing very high quality products, but also their very high standards and ambitions when it comes to sustainability. That ambition resonates well with me and my own values and I very much look forward to further exploring and developing the opportunities for Paulig in the Out-of-Home market.»
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Mondelez: Names Chief Information and Digital Officer
- General Mills: Names Chief Strategy and Growth Officer
- After a long search: Aryzta AG appoints new CEO
- ADM: Appoints EVP and Chief Financial Officer
- Position change: Chipotle announces new CFO
- Delivery Hero announces interim Chief Financial Officer
- McCormick: Announces Executive VP and CFO
- Cloetta: Confectionery Group appoints country manager
- Fazer Group: announces Chief Procurement Officer
- Little Caesars And Ilitch Announce Key Technology Promotions
- Sweden Won The 52nd UIBC World Championship Of Young Bakers
- CKE Restaurants: Appoints Chief Technology and Growth Officer
- RBI: Announces Election of Directors
- «ezCater»: Names Chief Revenue Officer
- Schwan’s Company: names new Chief Executive Officer
- Post Holdings: Announces Upcoming Leadership Changes
- RBI: Appoints Senior Advisor in Asia-Pacific Region
- KKD: announces Chief Legal Officer
- Nomad Foods: appoints new Chief Financial Officer
- Rohlik Group: announces new Chief Technology Officer