Helsinki / FI. (agp) Anora Group PLC has reached an agreement to acquire the Blomberg glögg brand, along with its recipes and intellectual property rights, from Orkla Denmark A/S.
Blomberg, the market leading glögg brand in Denmark with annual net sales of approximately 8 million DKK, is a strategic addition to Anora’s impressive portfolio of alcoholic beverages. Blomberg complements Anora’s iconic premium glögg brand, Blossa, further cementing the company’s position as the leading producer and distributor of glöggs in the Nordics.
«The acquisition of Blomberg strengthens our market position in Denmark and will further drive seasonal sales,» says Jens Voldmester, VP, Own Wine from Anora. «Blomberg’s strong heritage and stable position in the retail market as a must-have brand during the fourth quarter and Christmas season pairs perfectly with our premium Blossa brand, offering consumers unmatched quality and choice.»
«Anora is the right future owner to continue the journey of Denmark’s largest and most iconic glögg brand,» adds Carsten Hänel, CEO of Orkla Denmark. «With this sale, we will continue to strengthen our focus on our core business and food brands, in which we are highly skilled at Orkla. The market for glöggs has developed significantly over the past 10 years with an increased focus on taste and health. With its experience in the wine and spirits market, Anora is the right company to continue this development.»
Anora expects that the acquisition will generate synergies, enhance sales particularly during the festive season, and provide long-term benefits for the company and its strategic pillars across channels.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Cloetta AB: announces Q2-2024 interim report
- Axfood AB: Reports Q2-2024 Financial Results
- Chef Robotics: Launches AI-Powered Food Robot
- Conagra Brands: Reports Fourth Quarter 2024 Results
- Limerston Capital sells Village Bakery to Groupe Menissez
- GrubMarket: Buys Major Foodservice Company in Texas
- Lantmännen acquires Entrack AB
- DPC Dash: Concludes H1-2024 with Sustained Expansion
- Norway: Orkla Food Ingredients acquires FDE
- Fondo Italiano d’Investimento co-invests in Casa della Piada
- Greggs: invests in a new frozen manufacturing and logistics site
- Bundeskartellamt imposes fine against «Fritz!» manufacturer AVM
- Yum China: Celebrates Opening of its 200th KCoffee Store
- Beijing intends to roll out 5’400 food production robots
- K-Citymarket: sees significant sales growth in Finland
- DPC Dash: reaches 900-store milestone in China
- Coffee Holding: Terminates Merger with Delta Corp Holdings
- Perkins Restaurant + Bakery: introduces new brand identity
- Engelmans Bakery: acquires St. Armands Baking Company
- National DCP: Breaks Ground on New Distribution Center