Brea / CA. (reb) Reborn Coffee Inc., a California-based retailer of specialty coffee, announced a master licensing deal that will facilitate Reborn Coffee’s dynamic entry into the vibrant UAE market, with its first flagship location set to open in Dubai, United Arab Emirates – UAE.
This partnership between RC Inc. and Reborn UAE, led by CEO Mahmood Arjomand, marks a significant step in expanding the footprint beyond its current boundaries. Under this licensing agreement, Licensor and Licensee will collaborate to establish outlets, a distribution center for the Middle East, and roasting and warehouse facilities. The aim is to establish flagships store within one year, with Jumeirah, Dubai, as the first location. Additionally, the plan includes opening 20 more stores across the UAE to solidify the presence in the region.
Reborn UAE brings a wealth of local knowledge and expertise to this collaboration, providing an ideal foundation for the expansion efforts. This partnership aims to introduce premium products to a broader audience and contribute to the region’s thriving coffee culture. RC Inc. will bring specialty premium coffee technology to the Middle East, catering to the region’s demand for high-quality coffee and the latest trends.
«We are truly honored to join forces with Reborn UAE in Dubai,» said RC Inc. CEO Jay Kim. «Together, we aim to elevate the coffee experience in the UAE by delivering Reborn Coffee’s exceptional quality, innovation, and sustainability.» As part of this strategic alliance, Licensor and Licensee are committed to fostering sustainable growth and ethical business practices in the UAE’s coffee industry. The collaboration will emphasize responsible sourcing of coffee beans and environmentally friendly roasting processes, aligning with global sustainability trends.
The coffee culture in the UAE is rapidly evolving, with a growing appreciation for specialty coffee. The region’s new coffee trend focuses on unique brewing techniques and high-quality beans, aligning perfectly with RC Inc.’s offerings. This partnership represents a significant occasion for RC Inc. and Reborn UAE and a significant milestone in the UAE’s coffee scene. As both parties embark on this exciting journey, they look forward to serving unique coffee experiences and contributing to the region’s thriving café culture.
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