Spreitenbach / CH. (iag) Premium pizza manufacturer Margherita SRL, based in Fregona near Venice (IT), which has been owned by the Swiss Idak Food Group AG since 2020, has acquired a majority stake in the premium manufacturer ProPizza SRL in Pescara, province of Pescara, in the Abruzzo region of Italy. With this strategic acquisition, Margherita is expanding its range to include high-quality pinsa and focaccia products. It now covers the entire product range in the premium frozen pizza segment.
(Photo: Margherita SRL)
The premium pizza manufacturer Margherita SRL from Venetia is known worldwide for its handmade, high-quality pizzas. It operates both nationally and internationally and has formed the «Pizza and Pizza Snacks» segment of the Idak Food Group, which specialises in premium frozen food, since March 2020.
In January 2024, Margherita SRL acquired a majority stake in the premium pizza manufacturer ProPizza. A strategic acquisition that adds high-quality pinsa, focaccia and pizza base products to the existing range and will enable Margherita to cover the entire product range in the premium frozen pizza segment in future. Margherita CEO Andrea Ghia is correspondingly satisfied with the step: «This acquisition completes our range of premium pizza products. It enables us to continue to grow in the market.»
Utilising attractive growth potential together
Idak Group CEO Christof Lehmann is also delighted with the new addition: «It is our declared aim to make strategic acquisitions and build a strongly networked growth platform of specialised companies and manufacturers in the premium frozen food sector in Europe. ProPizza fits perfectly into our portfolio.»
ProPizza will continue to be managed by the current owners, the Della Rocca and Falcone families, who will retain a significant minority stake in the company, in close co-operation with the Margherita management. Andrea Ghia: «We will work closely together and jointly utilise our attractive growth potential.»
About: Margherita SRL is a premium pizza manufacturer from Venetia that was founded in 2001 and produces chilled and frozen pizzas and pizza snacks, which are mainly sold in Europe and Italy. The pizzas are made by hand. In contrast to the automatic process, the dough structure is retained in this way, and a very high level of quality is achieved. Together with the production company Prodal SRL in San Donà di Piave, Italy, and the distribution company Margherita (Schweiz) AG in Spreitenbach, CH, Margherita employs over 400 people and generates sales of around 85 million euros.
About: ProPizza SRL was founded in 2003 by the Della Rocca and Falcone families in Moscufo, near Pescara. ProPizza is a manufacturer of high-quality dough products such as pinsa, foccacia and pizza bases, which are mainly distributed in Europe and Italy. The company employs around 40 people and generated sales of around EUR nine million in 2023.
About: Idak Food Group AG includes KADI AG in Langenthal and Margherita SRL in Italy, as well as Romer’s Hausbäckerei in Benken SG. The group makes it possible to make strategic acquisitions. Idak’s aim is to further expand a strongly networked growth platform of specialized companies and manufacturers in the premium frozen food sector in Europe. Idak currently consists of the three segments «Potatoes and Snacks», «Pizza and Pizza Snacks» and «Baked Goods and Snacks». In 2023, the Group employed around 1,000 people and generated sales of around CHF 250 million.
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