3 August 2024
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Global Industry

Reborn Coffee: Announces JV with Penglai Data Store

Brea / CA. (reb) Reborn Coffee Inc., a US-based retailer of specialty coffee, announced a strategic partnership and joint venture with a prominent China AI Database Company – Penglai Data Store (Shenzhen), led by CEO Alex Guo, which develops the high performance AI database software – HetuKV optimizing the AI learning and training process for businesses. This collaboration signifies the official launch of Reborn China, an innovative venture poised to transform the coffee industry in China by incorporating advanced AI technology into every new franchise in the region. Reborn China’s new AI features will also be introduced in the United States, bringing cutting-edge advancements to the local need upon full integration satisfaction.

Reborn China will be responsible for managing the recently acquired master license agreement in Guangzhou and will also oversee all future master region licenses across China. This strategic partnership is aimed at centralizing and streamlining all franchising and store development efforts using state-of-the-art AI solutions to enhance operational efficiency, product quality, and customer experience. Additionally, Reborn China will provide extensive ongoing training, robust supply chain and distribution networks, comprehensive franchise support, and customer services to ensure the success and growth of all franchise locations. The newly established Reborn China will optimize franchise operations and integrate sophisticated AI features across all its stores. These AI advancements will include:

  • AI algorithms analyze customer preferences and purchase history to provide personalized drink and food recommendations, leading to a more customized experience and increased customer satisfaction and loyalty.
  • AI-suggest items based on the time of day, weather, and current trends, helping customers make informed choices.
  • Self-service kiosks and mobile apps with AI capabilities allow customers to place orders quickly and accurately, reducing wait times and minimizing human error.
  • Implementing voice recognition technology enables customers to place orders using voice commands, making the ordering process more convenient and accessible. AI will provide additional information about the coffee’s origin and process based on the customer’s request.
  • Personalized rewards and offers based on customer behavior and preferences encourage repeat visits and foster customer loyalty.
  • Integrating HetuKV into our recommendation system to train AI models fast and efficiently, as well as provide real-time and precise recommendation to customers.

While integrating AI technology, Reborn Coffee remains committed to its core values of providing exceptional specialty coffee experiences through skilled baristas serving high quality, specialty-roasted coffee. Combining human expertise and AI technology will ensure that Reborn Coffee continues to deliver unparalleled quality and service.

«We are thrilled to partner with Alex Guo and his innovative AI company,» said Reborn Coffee CEO Jay Kim. «This represents a significant step forward in our global expansion strategy and our commitment to leveraging technology to enhance the coffee experience for our customers.»

CEO Dr. Alex Guo, Penglai Data Store at Shenzhen (the China AI Database Company): «Our collaboration with Reborn Coffee is a perfect synergy of traditional coffee culture and modern AI technology. Together, we will set a new standard for the coffee experience in China, offering an unmatched blend of quality, efficiency, and innovation.»

About: Reborn Coffee Inc. is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft.


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