Harry-Brot: puts new plant section in Troisdorf into operation

Schenefeld. (eb) Harry-Brot GmbH is expanding its Troisdorf plant. After a construction period of just 15 months, the large-scale baker has now put the first production line in the new part of the plant into operation. In future, products from the successful «Anno» range will also be manufactured on an additional 12,000 square meters of space. This is the company’s response to the steadily increasing demand.

(Photos: Harry-Brot GmbH)

«By expanding our site in Troisdorf, we are sending out a clear signal of our long-term commitment to the region. The production expansion will create more than 100 new jobs and thus strengthen the local economy,» says Norbert Lötz, Managing Director of Production and Technology. «We are very proud that the first baked goods are now coming out of the oven after an intensive construction phase.»

The investment of around 100 million euros will enable Harry-Brot to significantly expand its production capacities and further develop the company’s innovative strength. «The completion of the new plant section is a great success for our entire team and the Troisdorf region. We have been firmly rooted here for almost 20 years. With the new plant section, we are creating the basis for further growth and sustainable value creation,» adds Frank Kleiner, Managing Director Sales and Marketing.

(Photos: Harry-Brot GmbH)

The successful start-up not only strengthens Harry-Brot’s position in the market, but also makes a decisive contribution to economic development in the Cologne-Bonn region. The number of employees in Troisdorf is growing in line with the expansion to around 320.

Harry-Brot GmbH, based in Schenefeld near Hamburg, is the market leader in the bread and baked goods segment in Germany. Over 5,000 employees bake at ten locations throughout Germany. The range includes both pre-baked and self-service packaged products. The pre-bake range for baking stations includes pre-baked loaf bread, frozen rolls and frozen baguettes. Fresh sliced bread, toast, sandwich bread, sweets and snacks as well as rolls and baguettes for pre-baking are available in packaged form from food retailers. The Harry fresh service, the unique selling point of the wholesale bakery, delivers these baked goods fresh every day from the nearest Harry wholesale bakery to food retailers via the associated distribution outlets.