Paris Baguette: Partners with «Lunchbox» CRM

New York City / NY. (sap) Paris Baguette, the global bakery-café franchise known for its innovative pastries and savory offerings, has announced a strategic partnership with «Lunchbox», a leader in enterprise restaurant technology, to launch a comprehensive catering suite of online ordering and backend order management solutions across its 180+ locations in the United States. The brand will leverage Lunchbox’s advanced technology suite, including catering, marketing CRM, call center, and delivery solutions, to elevate Paris Baguette’s guest experience and operational efficiency.

The partnership marks a significant milestone in Paris Baguette’s expansion strategy, scaling the brand to meet growing customer demand for convenient, high-quality catering options. By integrating Lunchbox’s catering solutions with its existing order management solutions, Paris Baguette will provide guests with a seamless and cohesive ordering experience – whether they’re catering for a small to mid-size group, or hosting a larger event. This initiative will also streamline operations for franchisees, connecting all aspects of digital ordering and catering into one unified POS system – providing scalable sales solutions to local catering teams.

«Partnering with Lunchbox is a game-changer for Paris Baguette,» said Darren Tipton, CEO of Paris Baguette North America. «As we continue to grow and innovate, it’s crucial that we provide our guests with a seamless experience across all touchpoints. Lunchbox’s technology will enable us to enhance our catering capabilities, offering our guests the same high-quality experience they expect from our in-cafe and online services.»

The integration will bring a fully branded, user-friendly online catering interface to all Paris Baguette locations, supporting the brand’s mission to make the catering experience as delightful and effortless as possible. Franchisees will benefit from a streamlined operational flow, from order placement to fulfillment, all within a single, integrated system.

The partnership will allow Paris Baguette to tap into Lunchbox’s core products:

«We’re excited to partner with Paris Baguette and bring our suite of catering solutions to such a beloved brand,» said Stefan Hertzberg, Chief Revenue Officer of Lunchbox. «Our goal is to empower Paris Baguette to deliver a unified, powerful catering experience that aligns with their brand values and growth objectives. We look forward to supporting their continued success as they expand their catering services across the country.»

About: Lunchbox is the premier restaurant technology solution for enterprise restaurant chains, enabling them to scale their digital presence efficiently. With a suite of products specializing in app and web ordering, catering, order aggregation, guest engagement, marketing, and an Open API platform, Lunchbox empowers over 5,000+ restaurant locations nationwide, including Firehouse Subs, Torchy’s Tacos, Taco Bueno, and Clean Juice.

About: Paris Baguette is a global bakery-café concept known for its delightful assortment of pastries, cakes, and breads, alongside savory sandwiches and salads. With over 4,000 locations worldwide and a rapidly expanding presence in the United States, Paris Baguette is committed to delivering joy through its wide array of high-quality offerings.