Kolkata / IN. (bi) Britannia Industries Ltd., one of the leading confectionary manufacturers in India will enter the Sri Lankan market. Atul Sinha, vice president of new business development Britannia India, said Britannia chose Sri Lankan due to the «discerning and sophisticated» nature of its consumers. He further said that he saw great scope for growth in Sri Lanka: «With Sri Lanka having one of the highest per capita biscuit consumption in Asia – four kilograms per capita when compared against the 1,1 kilos in India. Britannia Lanka aims to combine great taste and great nourishment for our consumers. Through our manufacturing and marketing efforts, we are committed to bring customers a range of biscuits at an affordable price». Under the banner of «Eat healthy and think better», Britannia hopes to provide a wide range of biscuits in Ceylon. Britannia Lanka has employed the services of Luckyland biscuits in Kandy to carry out their manufacturing operations. Britannia has invested in upgrading and modernizing the Kandy factory and has imported state of the art machinery including high speed packing machines. The Luckyland factory workforce has tripled since Britannia´s manufacturing process began. The factory also houses special laboratory facilities, supervised by Britannia´s own experts, to check the quality parameters of ingredients and finished products. The brand will be distributed nationally by J.L Morison Son and Jones (Ceylon) Limited.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Orkla ASA: reports strong profit improvement in Q2-2024
- Cloetta AB: announces Q2-2024 interim report
- Axfood AB: Reports Q2-2024 Financial Results
- Chef Robotics: Launches AI-Powered Food Robot
- Conagra Brands: Reports Fourth Quarter 2024 Results
- Limerston Capital sells Village Bakery to Groupe Menissez
- GrubMarket: Buys Major Foodservice Company in Texas
- Lantmännen acquires Entrack AB
- DPC Dash: Concludes H1-2024 with Sustained Expansion
- Norway: Orkla Food Ingredients acquires FDE
- Fondo Italiano d’Investimento co-invests in Casa della Piada
- Greggs: invests in a new frozen manufacturing and logistics site
- Bundeskartellamt imposes fine against «Fritz!» manufacturer AVM
- Yum China: Celebrates Opening of its 200th KCoffee Store
- Beijing intends to roll out 5’400 food production robots
- K-Citymarket: sees significant sales growth in Finland
- DPC Dash: reaches 900-store milestone in China
- Coffee Holding: Terminates Merger with Delta Corp Holdings
- Perkins Restaurant + Bakery: introduces new brand identity
- Engelmans Bakery: acquires St. Armands Baking Company