Waltham / MA. (bep) Buyers Edge Platform LLC, the leading software and analytics company providing data-driven insights and technology to the foodservice industry, continues to expand their technology offerings in Europe with the acquisition of Swedish company Parsly Software Inc. This marks Buyers Edge Platform’s fifth acquisition in Europe so far in 2024.
Parsly was founded in 2021 in response to the significant challenges facing the restaurant industry during the pandemic. Parsly aims to help restaurants manage their procurement cost more effectively through AI-driven insights and automation. Since the service runs autonomously, it improves its users’ profitability without requiring additional time or focus from the restaurateurs.
Parsly founder Leo Kia: «Parsly has experienced strong organic growth, demonstrating the industry’s need for our solution. For example, we captured every third restaurant in Stockholm, Sweden’s largest city and where the service was first launched, within just one year after inception. Today, over 500 restaurants use Parsly, with our AI-enabled platform having analyzed over 1.3 billion SEK in purchases for our users.»
Parsly is looking forward to the enhanced resources and support from Buyers Edge Platform that will allow them to accelerate innovation and development, providing their team with more opportunities to work on advanced projects.
Leo Kia: «Buyers Edge Platform was the ideal acquirer for us because of our shared values and commitment to utilizing the latest technologies to help restaurant operators maximize the return on their hard work. BEP’s support and immense reach will empower us to truly deliver on our mission of creating a level playing field for all restaurants, regardless of their size.»
Founder and CEO of Buyers Edge Platform, John Davie: «We have always been committed to delivering the best procurement technologies to our stakeholders across the foodservice ecosystem and Parsly is going to add new functionality to our tech offerings. Furthermore, we have been rapidly expanding our European operations and Parsly will bolster our already-established foothold in the European foodservice market.»
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Europastry S.A.: shelves IPO plans once again
- Almarai: announces interim 9M-2024 financial results
- Emmi: completes acquisition of Mademoiselle Desserts
- Luckin Coffee: breaks ground on Innovation and Production Center
- Strong result for Lantmännen in the second tertial 2024
- Pladis: opens new chocolate cafe in Dubai Mall
- Apropos CP Kelco: Tate + Lyle announces additional information
- Lesaffre: acquires a majority stake in Biorigin
- CA-1 Robot: Circus Group Launches Munich Showroom
- Ferrero: opens new production facility in Illinois
- HungryPanda: Raises 55 Million to Accelerate Growth
- McCormick: Reports Third Quarter 2024 Performance
- Subway Sandwiches: Continues to Expand Its Global Presence
- Nissin Foods: Acquires Frozen Food Manufacturer ABC Pastry
- SnackFutures Ventures: makes investment in Doughnut Start-Up
- PepsiCo: To Acquire Siete Foods For 1.2 Billion
- Europastry S.A.: goes public on the Spanish stock exchange
- Insomnia Cookies: Reaches 300 Store Locations Globally
- Reborn Coffee: Announces Joint Venture in Thailand
- Campbell: Launches Next Chapter of Growth
