Burgstall / IT. (ds) Dr. Schär AG has announced a new partnership with gluten-free bakery Panista in Germany and Austria, which will see the global gluten-free leader partner with the online bakery to complement its wide range of freshly baked free-from bread.
The position of using high quality ingredients to create gluten-free products with the highest nutritional standards is shared by both Dr. Schär and Panista. Upon discovering the online bakery, Dr. Schär immediately recognized Panista’s entrepreneurial spirit, artisanal products and high quality, which align with the Italian gluten-free food group’s own beginnings and long-held beliefs.
Both brands will continue doing what they do best – providing excellent gluten-free food – and no changes will be made to either company’s branding or products as part of the partnership. Instead, the alliance will create a greater choice of complementary fresh and ambient foods that can be enjoyed by all customers, regardless of their dietary needs and taste preferences.
«The partnership between Dr. Schär and Panista expands our belief that a unique dietary need does not mean giving up on taste, quality or our consumption habits even further,» says Hansjörg Prast, Chief Marketing Officer Dr. Schär.
Panista, founded in 2017, specializes in creating ‘free-from’ baked goods, suitable for those with diseases and intolerances, while maintaining consistency and quality. Unlike traditional bakeries, Panista is an e-commerce store, which bakes and ships all orders from oven to table on the same day.
Free from bread
The award-winning bakery already provides tasty bread directly to the doors of customers throughout Germany since 2017, but now also to Austria, France, Spain, Italy and some Scandinavian countries. Dr. Schär will support the brand to reach a higher level of awareness amongst gluten-free consumers in Germany and Austria.
«Both Schär and Panista offer high-quality, gluten-free baked goods. While Schär offers long-life bakery products, Panista focuses on fresh, handmade bread and rolls,» says Daniel Vetterkind, co-founder and CEO of Panista. «Our cooperation provides a unique opportunity to use the strengths of both brands together in order to offer customers a wide variety of different gluten-free baked goods that can be accessed in different ways.»
Addendum: Panista is a brand of Granny’s eFood GmbH from Stuttgart in Baden-Württemberg (Southern Germany). www.panista.de can be reached, www.panista.at switches immediately to grannys-efood.de.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Cloetta AB: announces Q2-2024 interim report
- Axfood AB: Reports Q2-2024 Financial Results
- Chef Robotics: Launches AI-Powered Food Robot
- Conagra Brands: Reports Fourth Quarter 2024 Results
- Limerston Capital sells Village Bakery to Groupe Menissez
- GrubMarket: Buys Major Foodservice Company in Texas
- Lantmännen acquires Entrack AB
- DPC Dash: Concludes H1-2024 with Sustained Expansion
- Norway: Orkla Food Ingredients acquires FDE
- Fondo Italiano d’Investimento co-invests in Casa della Piada
- Greggs: invests in a new frozen manufacturing and logistics site
- Bundeskartellamt imposes fine against «Fritz!» manufacturer AVM
- Yum China: Celebrates Opening of its 200th KCoffee Store
- Beijing intends to roll out 5’400 food production robots
- K-Citymarket: sees significant sales growth in Finland
- DPC Dash: reaches 900-store milestone in China
- Coffee Holding: Terminates Merger with Delta Corp Holdings
- Perkins Restaurant + Bakery: introduces new brand identity
- Engelmans Bakery: acquires St. Armands Baking Company
- National DCP: Breaks Ground on New Distribution Center