Edita Food Industries: installs new wafer line

Cairo / EG. (ef) Edita Food Industries S.A.E., a leader in the Egyptian packaged snack food market, announced the installation of a new wafer production line at its E08 facility at an investment cost of approximately EGP 14 million. The new line will develop products under Edita’s «Freska» range. With this new installation comes the launch of the line’s latest product, Freska Pops — rolled cocoa wafers filled with cocoa and hazelnut cream retailing for EGP 3 per pack. The introduction of Freska Pops further diversifies Edita’s wafer offerings as it seeks to capture a larger share of this fast-growing market. Commenting on the new launch, Edita Chairman and Managing Director Hani Berzi said: «Edita is taking full advantage of the solid fundamentals of the fast-growing wafer segment, where we plan to funnel investment in adding new capacities and new products. This strategy is already bearing fruit, with revenues from the wafer segment during the first quarter 2019 alone hitting EGP 97.3 million and our market share totaling 10.3 percent as of February 2019. Our unwavering commitment to providing innovative offerings to our consumers and our ability to deliver on our growth strategies are what set us apart in the fast-growing and increasingly competitive snack food market.»