Erlenbacher: frozen cakes maker targets UK market

Gross-Gerau / DE. (div) German Erlenbacher Backwaren GmbH, manufacturer of frozen cakes, desserts and gateaux in premium quality for the food-service sector, is entering the market in the United Kingdom. The subsidiary of Nestle Deutschland AG, which produces over 16 million cakes per year (more than 21’000 tons), told British newspapers its main focus to date had been southern and eastern Europe, but as Britain is the second biggest market based on volume for frozen cakes, gateaux and desserts within Europe, it sees it as a big opportunity. The company is looking to target food-service businesses such as coffee shops and restaurant chains, but would not rule out supplying bakeries as it currently does in Germany. Erlenbacher already supplies 30 different countries, and said it believed its products, which are free of artificial preservatives, colours and flavours, would appeal in the growing trend for healthier eating. «We would like to expand on an organic base, together with our partners in the United Kingdom, and within a reasonable time be a recognised supplier for high-quality frozen cakes, gateaux and desserts, which also provides solutions and services in the UK», Erlenbacher-COO Bernhard Neumeister said. According to Neumeister there are currently no plans for a UK production base. Since November 2008 the company is extending its German production site in Gross-Gerau near Frankfurt/Main. The completion of the extension is planned for spring 2011.

Related: Erlenbacher – Kapazitätsausbau auf der Zielgeraden –
backnetz:eu on 2010-09-30 (only German).