Europastry: 45 million EUR for rustic bread line

Barcelona / ES. (ep) Europastry S.A., a leading manufacturer and distributor of frozen baked goods, will invest 45 million EUR in its Vallmoll plant in Tarragona (ES), making it one of the most modern in Europe, capable of producing premium rustic bread, made according to traditional methods, with state-of-the-art technology. Through this investment the company will create 100 jobs and will increase its current production capacity in 20’000 tons a year.

The range of breads Gran Reserva is a bread that was successfully launched in the national and international markets. It is made according to the traditional method of a seven hour triple fermentation, with mother yeast sponge, such as was made more than 60 years ago, but using innovative techniques, results of Europastry´s research. The Gran Reserva bread, as other Europastry breads, is frozen after a first bake, becoming a long lasting product, which can be transported long distances, and be available straight from the oven at any shop.

The investment made in Vallmoll has been dedicated to a new production line and a new automated warehouse, with a capacity of 20’000 pallets. The production processes of Europastry, which are being constantly improved, receive the BRC qualification (British Retail Consortium) which applies the strictest standards for hygiene and quality.

The key elements of Europastry´s strategy are innovation and new product development. In the period 2008 to 2009 the investment was of 90 million EUR, principally in Vallmoll and Rubí plants. In the latter, the Spanish bakery group invested 18 million EUR to increase its doughnut capacity and expand its product range, becoming Europe´s largest doughnut maker (the company said in a press release …) with an increase in Europastry´s total capacity to 300 million units of doughnuts DOTS a year.