Europastry: boosts its market share

Barcelona / ES. (ep) Europastry S.A., the Spanish leader in the production and marketing of frozen bread and pastry, has established itself as the European leader in selling «Dots» Doughnuts by achieving a market share exceeding 40 percent and sales of 250 million units per year. The markets of France, Italy, Portugal, Germany and Great Britain, besides the Spanish, are the main consumers of this product, which, in less than three years has doubled its sales. Last year, sales of Dots in Europe grew by 26 percent, the company said in a press release.

This success is reflected in the recent signing of an agreement with the catering service concessionaire of the French high-speed trains to supply their bakery product. The product was selected after conducting a blind tasting. «We are very pleased with the performance in the market for this product and believe that its growth will be unstoppable, not only for its quality and taste, but because of the advantage of being able to eat it fresh once thawed. By using cold preservation processes, we do not need to use any artificial preservatives, which means the products are more natural, and can be transported anywhere in the world», the release cites Managing Director Jordi Gallés.

Europastry, which spends more than twelve million EUR per annum on the research and development of new products, is committed to supporting healthy eating and quality products. The Spanish multinational has pioneered eliminating trans fats from its entire range of pastries ahead of market demands and following the recommendations of both Spanish and European food safety agencies.

In Spain, «Dots» have achieved a market share of 25 percent and have become a reference product in both the traditional channel and foodservice. The product has also achieved a strong presence in supermarkets, and is being marketed in some of the main chains of the country.

These positive results, both in the national and international markets, have required investment in March last year, of which 18 million EUR was allocated to increase production capacity and storage. This investment, made in the plant that the company has in Rubí (Barcelona), has created 100 new jobs.