Amsterdam / NL. (bcbv) Booking.com B.V. data from over 50,000 global travellers, reveals six in ten travellers (61 percent) pick a destination for great food or drink. There’s no denying the significance of culinary travel, with more than a third (34 percent) of travellers, rising to 40 percent of millennials, planning to take a food trip in 2018.
Almost half (49 percent) of travellers hope to be more adventurous with the type of cuisine they eat, rising to 60 percent of millennials. One way to achieve this is to sample local delicacies whilst travelling. Almost two thirds (64 percent) of travellers will try to eat more local food in 2018.
Top destinations for local food
Some of the best places to try the local cuisine are in Southeast Asia, with regional delicacies like dim sum, noodles and pho. Perhaps it’s no coincidence that exploratory eaters also come from this area, as 57 percent of Asians confirm they are looking for new cuisine to try this year.
- Ipoh, Malaysia
- Kaohsiung, Taiwan
- Nagoya, Japan
- Johor Bahru, Malaysia
- João Pessoa, Brasilien
- Ho-Chi-Minh-Stadt, Vietnam
- Sarajevo, Bosnien und Herzegowina
- Colmar, Frankreich
- Lima, Peru
- Catania, Italien
Over half (51 percent) of global travellers are likely to seek out local street food markets this year, which is a great way to try local food. More than half of travellers (54 percent) want to experience more unique dining experiences when travelling and food trucks are the perfect way to do this. Millions of reviews by real travellers reveal the top destinations to enjoy these unique foodie experiences:
Top destinations for food trucks
- Portland, USA
- Sao Paulo, Brazil
- Seoul, South Korea
- Bangkok, Thailand
- Istanbul, Türkiye
Top destinations for street food
- Jeonju, South Korea
- Hsinchu City, Taiwan
- Marrakech, Morocco
- New York City, USA
- Mexico City, Mexico
Social media is filled with photographs that show off travelling and foodie adventures. Beautiful, bright and unusual foods are the perfect way to fill your feed and offer an opportunity to show off local food finds. Nearly a third of travellers (31 percent) plan to take more food pictures this year. This is most popular amongst Asian travellers from China (65 percent), India (57 percent), Thailand (53 percent), Indonesia (50 percent) and Hong Kong (48 percent).
Pepijn Rijvers, Senior Vice President and Chief Marketing Officer at Booking.com comments: «Food plays a huge role in our travel choices and ultimately in our overall travel experiences. Trying the local and street food is a great way for travellers to really embrace the local culture, get immersed in local communities and explore the new and different. Using our endorsements from real traveller reviews can help you identify the best places to try and new places to discover so you can taste your way around the world.»
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