Hershey / PA. (thc) The Hershey Company, a global leader in confection, announced that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27.
Horst joins Hershey from Capital One Financial Corporation where he served as Senior Vice President, Brand Marketing, and prior to that, Chief Marketing Officer for Capital One Bank.
«Peter is a seasoned marketing leader who has the skills, experience and proven track record to continue to evolve our marketing organization, build our iconic brands and drive global growth for the company», said J.P. Bilbrey, Chairman, President and CEO of The Hershey Company.
Mike Wege, former CMO, has been appointed Senior Vice President, Chief Administrative Officer, and continues as a member of the company’s Global Leadership Team. In this role, Wege will continue to lead the company’s global organizational agility and growth initiative and other strategic projects for the company.
«Mike is a highly experienced leader, and I appreciate his commitment to help position the company for future growth as we accelerate our business in new markets around the world», added Bilbrey.
Horst is a marketing veteran with more than 25 years of experience at companies including General Mills, Verizon Business Online, Ameritrade and Capital One. As Senior Vice President of Brand Marketing at Capital One, he supported Capital One’s diversified businesses in credit cards, branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team was responsible for driving integrated marketing, new product development and market research.
Horst holds an M.B.A. in Marketing + General Management from Dartmouth College, Tuck School of Business and a B.A. in History and Literature from Harvard.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- ADM: Appoints EVP and Chief Financial Officer
- Position change: Chipotle announces new CFO
- Delivery Hero announces interim Chief Financial Officer
- McCormick: Announces Executive VP and CFO
- Cloetta: Confectionery Group appoints country manager
- Fazer Group: announces Chief Procurement Officer
- Little Caesars And Ilitch Announce Key Technology Promotions
- Sweden Won The 52nd UIBC World Championship Of Young Bakers
- CKE Restaurants: Appoints Chief Technology and Growth Officer
- RBI: Announces Election of Directors
- «ezCater»: Names Chief Revenue Officer
- Schwan’s Company: names new Chief Executive Officer
- Post Holdings: Announces Upcoming Leadership Changes
- RBI: Appoints Senior Advisor in Asia-Pacific Region
- KKD: announces Chief Legal Officer
- Nomad Foods: appoints new Chief Financial Officer
- Rohlik Group: announces new Chief Technology Officer
- Ardent Mills: Names new Chief Executive Officer
- Wendy’s: Company announces management optimization
- Kesko: announces changes to the Group’s Management Board