Lidl US: Launches «Exciting New Bakery Items»

Arlington / VA. (lus) Lidl US LLC, a subsidiary of German Schwarz Group, is thrilled to announce the addition of an enticing array of new bakery items to its shelves, currently available in all stores since June 12. The new offerings include a variety of delicious doughnuts, muffins, and classic New York style bagels, promising to elevate the bakery experience for Lidl customers. The new bakery standout items are the Plain NY Bagel, Everything NY Bagel, Cinnamon Roll Donut, Apple Fritter, Chocolate Yeast Donut, Glazed Yeast Donut, Glazed Cake Donut, Blueberry Muffin with Streusel, and Triple Chocolate Muffin.

«These new offerings are part of our strategic pivot at Lidl US; bagels and doughnuts, in particular, are a testament to our commitment to bring more of what US consumers expect to our assortment,» said Tod Seiling, VP Fresh at Lidl US. «We pride ourselves on the quality and consistency of our bakery items and we are excited to continue tailoring our baked goods to ensure we are delivering the best experience.»

American demand for grocery bakery offerings, specifically doughnuts and bagels, is rising. In the last year 2023, 82.2 percent of US households purchased doughnuts and 71.3 percent purchased bagels in a grocery store. More specifically, 2.1 billion doughnuts, up 12.8 percent from the previous year, and almost 986 million bagels, up 3.8 percent from the previous year, were sold in grocery stores in the past year.

Addendum: According to en.wikipedia.org, the country counts approximately 334 million people. That corresponds to 6.3 doughnuts and 2.86 bagels per capita per year from the grocery store. Let’s hope that the real baked goods are really «Exciting New Bakery Items» (Photo: Lidl US LLC).