Modern Bakery Moscow: results of a successful fair

Frankfurt / Main. (mf) 22nd international trade fair for bakery and confectionery for Russia and the CIS Modern Bakery Moscow took place in Moscow at IEC «Expocentre» on March 14 to 17, 2016. During the four days 14.382 professional visitors managed to see the products, presented by 201 exhibitors from 18 countries. Among the exhibitors were 122 Russian and 79 international companies. This represents 12 percent growth in comparison with the previous event. The trade fair demonstrated products and technologies of the following sectors: Ingredients and raw materials, Chilled products and frozen products; Food processing; Packaging, Shop-fitting, Production hygiene. «Modern Bakery Moscow is the leading trade fair for bakery and confectionery in Russia. It covers all product topics necessary for the industry, which, in economic terms, is one of the strongest in modern Russia», – Eugen Alles, Managing Director of Messe Frankfurt RUS, comments on the success of the exhibition. The leading companies from Austria, Belgium, Belarus, the Czech Republic, Germany, Italy, Lebanon, Russia, the USA and many other countries presented their production and services at Modern Bakery Moscow 2016.

All the most important industry topics were covered

More than 20 events were held within the framework of the Modern Bakery Moscow business program. During these events, experts from industry, politics and associations informed about current issues of bakery and confectionery industry. The Plenary session «Improving the competitiveness of national products», and the seminars «Bakery of the 21st century – bakery as a business» and «New technological solutions for tasty and healthy ice cream», organized in cooperation with the Union of Ice Cream Producers, were held at the exhibition for the third time. During Modern Bakery Moscow, the IX International Bakery Forum took place, which included the All-Russian contest «Best Bread of Russia – 2016» and the symposium «Bread as the basis of healthy nutrition». The following events of Modern Bakery Moscow 2016, organized in cooperation with the Union of Producers of Food Ingredients, gained great interest of professional visitors: seminar «Technology of application of special purpose fats for confectionery and bakery products», further education for technologists «School of Modern Bakers and Confectioners» in cooperation with MSUFP. The scientific-practical conference «Innovation management as an effective strategy of business development» was organized with the support of the All-Russian Research Institute of Confectionery Industry. The seminar «Cooling and refrigeration technologies in the bakery industry» as usual gathered a large number of participants. The fourth Eurasian Forum «Bread and the Health of the Planet» focused on world tendencies of bakery industry development. The conference «Improving the competitiveness of bread baking companies in the period of economic challenges» was set up together with the Research Institute of Bakery Industry for the second time this year. Saint-Petersburg Institute of Management and Food Technologies organized the business club «Best regional examples of national bakery in Russia» and strategic session «Bakery development tendencies as a mechanism of import substitution». Both events raised the most important issues of the industry development.

Novelties of the fringe program

The exhibition is constantly evolving, which is reflected in the program. Besides the traditional events new this year were seminar of Business School of Nataly Kulakova «Business School: How to start your own pastry business» and seminar of School of Management of Food Industry «Branding and packaging of bakery and confectionery products». Meeting of Russian Union of Baking Industry with representatives of bakery plants was another novelty this year. For the first time a special area for master-classes «Novelties of the market of ingredients and raw materials» was launched. During four exhibition days, master classes and demonstrations from key market players of ingredients and raw materials of bakery and confectionery industries were taking place. Sponsors of the equipment for demonstrations were Smeg, Rondo, and Debag. The Career Day took place on the last day of the exhibition. At this forum, the representatives of the leading HR-agencies revealed the secrets of drafting a correct resume, rules of a successful interview and shared the information about available vacancies and employment opportunities.