New World Pasta: announces new CEO

Harrisburg / PA. (prn) New World Pasta Company, North America´s leading marketer and supplier of branded dry pasta and noodles, announced that it has appointed Peter Smith as its Chief Executive Officer. Smith had been in the position of Senior Vice President of Sales and Marketing of New World Pasta. He has over twenty years of leading experience in the food and consumer packaged goods industries, with significant expertise and focus in general management, strategic planning, sales, consumer marketing, trade marketing and category management. New World Pasta has over 600 employees in the United States and Canada. Smith replaces Scott Greenwood, the Company´s former CEO.

New World Pasta Company is a subsidiary of Ebro Puleva S.A., a leading multinational food group in the rice, pasta, sugar and dairy businesses which is based in Madrid, Spain. Antonio Hernandez, Chairman and Chief Executive Officer of Ebro Puleva S.A. said, «Since joining our Company, Peter Smith has demonstrated exceptional leadership and creative vision on our North American pasta business, while at the same time he has worked very closely with our worldwide pasta businesses in Europe. The entire Ebro Puleva Pasta Group joins me in congratulating Peter as, together, we leverage our worldwide expertise to drive pasta innovation and the continued development of our worldwide and North American pasta businesses».

About Ebro Puleva: The Spanish Group has annual worldwide sales in excess of three billion USD. It is the leading group in the Spanish food sector in terms of sales, profits and market capitalization. It is a worldwide leader in the sugar, rice, pasta and value-added dairy sectors, and has a wide variety of leading brands. In addition to New World Pasta, Ebro´s other subsidiary in the USA, Riviana Foods Inc., is a leading rice producer and distributor.