Paulig Group: appoints Director, Global Portfolio OOH

Helsinki / FI. (pg) Karin Öjersjö has been appointed as Director, Global Portfolio Out-of-Home within Paulig’s Marketing + Innovations team. She started in this position on May 17th, 2021 and she is stationed in Gothenburg, Sweden.

Öjersjö has over 20 years’ experience from the Business-to-Business area. Her latest position was at Essity, as Customer Marketing Director Professional Hygiene. During her career she has been heading different positions within Out-of-Home (OOH). Öjersjö’s responsibilities have included driving and developing innovations, defining customer marketing strategies as well as activating innovations and new concepts in the market. She has also had commercial responsibilities.

«We are very pleased to get Karin on board», says Paula Backman, Chief Marketing Officer at Finland’s Paulig Group. «Because of her experience and personality, I am confident that Karin will have a big contribution toward achieving our ambitious targets of becoming one of the fastest growing food and beverage companies in Europe and strengthen our position and offers in OOH. OOH is a very interesting channel for Paulig with a lot of potential to further grow and deliver valuable services.»

Öjersjö: «I am very excited to start working with food and beverages and to experience a life full of flavours when joining Paulig. As a Swede, I am very familiar with several of the great brands in Paulig’s portfolio and the «Taco Friday» is a given. I have also been very impressed to learn about not only the company’s high focus when it comes to producing very high quality products, but also their very high standards and ambitions when it comes to sustainability. That ambition resonates well with me and my own values and I very much look forward to further exploring and developing the opportunities for Paulig in the Out-of-Home market.»