PepsiCo: to invest up to three billion USD in Mexico

Purchase / NY. (pci) PepsiCo Americas Foods CEO John C. Compton announced that PepsiCo businesses and brands would invest up to three billion USD in Mexico over the next several years to enable growth of its Sabritas and Gamesa foods businesses and its portfolio of beverage brands. Approximately two billion USD of the investment includes funding for R+D, manufacturing and distribution, marketing and advertising activities for the Company´s foods businesses in the Mexican marketplace over the next five years. Part of that investment will support the introduction of Mexican key-traditional brands to the U.S. market. Approximately one billion USD would support marketing and advertising activities for the Pepsi beverage system across the country over the next three years. With more than 40’000 employees in Mexico, PepsiCo Inc. is among the largest employers in the country. Additionally, PepsiCo´s operations in Mexico indirectly support an estimated 500’000 jobs. Compton reiterated the Company´s long-term commitment to growth in Mexico at an event with PepsiCo executives in Mexico City. «For the last 100 years, Mexico has been a key market for PepsiCo, and today´s news is the latest proof that we will continue to invest for growth here», he said. «From the jobs we provide to the economic impact we have in the economy and through agriculture, PepsiCo´s businesses in Mexico have developed great consumer loyalty to their brands – built through decades of investment». PepsiCo is one of the world´s largest food and beverage companies, with 2007 annual revenues of more than 39 billion USD. The company employs approximately 185’000 people worldwide, and its products are sold in approximately 200 countries.