Chicago / IL. (tni) Consumers are relying on restaurants to provide value in hamburgers through premiumization. According to a new report from foodservice industry consultant Technomic, consumers in the United States are willing to pay more for a specialty burger, especially a premium burger, than they are for a standard burger, regardless of restaurant segment.
«American consumers take their burgers seriously. It may be one area of foodservice where they are less willing to cut back, despite the current economic environment», says Darren Tristano, EVP at Technomic. «They expect to pay more for a higher quality, better burger, and are willing to do so because the value proposition is heightened». Hamburger trends, consumer purchase behavior and menu insights are detailed in Technomic´s new Burger Consumer Trend Report. Select findings include:
- Consumers overwhelmingly (75 percent) ranked quality of meat as the first or second most important attribute in choosing a burger.
- One out of three consumers (35 percent) say they will pay more for a burger they consider to be premium.
- When asked what makes a burger premium, 72 percent of consumers said a high-quality type of meat (Angus, Wagyu) and 71 percent responded high-quality cut of meat (sirloin).
- Compared to 2007, preference for premium types and cuts of burger is growing. Today, 27 percent of restaurant customers prefer to purchase burgers made with Angus beef, compared to 20 percent in 2007. Additionally, 19 percent of consumers reported they would prefer to purchase sirloin burgers, up from 13 percent in 2007.
- Nearly half of consumers (47 percent) said they think restaurants should offer a variety of burger sizes, ranging from mini-burgers to half-pound burgers
Based on more than 2’250 online surveys with U.S. and Canadian consumers, the Burger Consumer Trend Report was developed to give restaurant operators and foodservice suppliers vital market and consumer insights to drive business-building efforts in the burger category. Analysis of the latest menu trends was based on Technomic´s MenuMonitor database and primary and secondary industry data. The report also includes analysis of current and upcoming burger trends, competitive insights into over 40 chains, segmentation data and demographics for specific burger chains. To learn more, please visit https://www.foodpubs.com.
OTHER TOPICS FROM THIS SECTION FOR YOU:
- Greenfood: How fermentation gives food a second life
- NGT: European Parliament backs EU Commission proposal
- Urgent Concerns Regarding EU Decision on GMO Deregulation
- FDF: about the latest ONS food inflation figures
- MetaPath research: public and private players join forces
- VTT: Finnish companies work on new processes for plant proteins
- VTT: Finland makes plant-based meat attractive
- UNRIC on the end of the Grains Agreement: «Everything is possible»
- ICBA: Aspartame safe, reaffirm WHO and FAO
- EU: More sustainable use of plant and soil natural resources
- From farm to fork: Fazer participates in fertiliser research
- UK: 80 percent of households saw disposable income fall
- Good Meat: Gets Full Approval in the U.S. for Cultivated Meat
- Food Safety Confidence Outpaces What Guests Really Know
- Promotion tour: Prime Minister tastes 3D-printed cultivated fish
- New partnership between W.U.R. and Protein Industries Canada
- Lantmännen: How to strengthen Sweden’s food security
- USA: Frozen pizza gains significant market share
- Greedflation? What consumers think about the price increases
- Mondelēz: Releases »State of Snacking« Report 2023