Regal Food Group: Expands Chilled Desserts Sector

Yorkshire / UK. (rf) Regal Food Products Group PLC is set to boost its chilled desserts offer with the acquisition of artisan cheesecake makers, «Love Cheesecakes». Based in Lancaster, Love Cheesecakes specialises in handcrafting over 100 premium cheesecakes for wholesale, food services and the hospitality sector. Focusing on single serve and canapé style cheesecakes, the bakery also sells directly to consumers through event catering, attending festivals and other large outdoor events.

In 2020 Love Cheesecakes appeared on a television show in the UK, giving the artisan bakery a step on the online ladder. The bakery now holds a strong online presence through several e-commerce platforms. With a strong focus on gifting, the service allows customers to indulge in doorstep desserts at home.

Since the acquisition of «Just Desserts Yorkshire» and «Love Handmade Cakes», the Regal Group have focused on growing and developing their desserts range in the food service and wholesale market.

(Photo: Regal Food Products Group PLC)

Younis Chaudhry, CEO of Regal Food Products Group: «The acquisition of Love Cheesecakes will further strengthen our chilled desserts portfolio allowing us to give customers a solid offer across all ranges and price points. With a catalogue of over 100 products, there will be plenty of opportunities for new product developments, giving us the platform to bring a whole new range of exciting flavours and combinations to customers old and new. As a group we have the resources and infrastructure in place to bring Love Cheesecakes in line with our vision and family of dessert brands and look forward to integrating the bakery and its assets into one of our existing manufacturing sites. This strategic step will further strengthen our growth and open up opportunities in the chilled desserts category.»

James Asquith, founder of Love Cheesecakes: «This acquisition marks an exciting new chapter for the Love Cheesecakes, promising tremendous growth and innovation. I am confident that Regal Food Products Group’s expertise and resources will take the bakery to new heights, reaching even more customers and continuing to deliver the quality and values we as a business stand for.»

The acquisition of Love Cheesecakes was advised by Mills + Reeve LLP. Alex Kenworthy, Partner at Mills + Reeve LLP adds: «It’s a real pleasure to be part of the Regal story in helping them grow with the acquisitions of Love Cheesecakes and Love Handmade Cakes. You only have to follow them on social media to see the passion, pride and enthusiasm they have for their brands. Regal is a real gem in the Yorkshire food sector, and the food sector team at Mills + Reeve is delighted to be by their side.»