Sweetmore Bakeries: Acquires Cinnamon Roll Manufacturer

Chicago / IL. (smb) Sweetmore Bakeries is pleased to announce that it has completed an acquisition of Sweet Eddie’s Inc., a wholesale manufacturer of cinnamon rolls and other high-quality baked goods. The acquisition of Sweet Eddie’s will add to the already expansive set of premium products offered by Sweetmore Bakeries across retail and foodservice channels.

Sweetmore Bakeries’ Chief Executive Officer, David Veenstra, commented, «We are thrilled to add Sweet Eddie’s to the Sweetmore family of bakeries. Our goal is to serve the very best retail and foodservice customers with high quality baked goods, and by adding the complementary cinnamon roll and yeast-raised categories to our portfolio, along with a great team at Sweet Eddie’s, we will be even better positioned to do so.» Sweet Eddie’s Founder and President Ed Allen added, «Our partnership with Sweetmore Bakeries will allow us to continue to invest in our facility and team and enable our growth with current and future customers.»

Sweetmore Bakeries is a Chicago-based family of specialty bakeries with 300+ employees and four facilities across the United States. Sweetmore started in 2019 with Shore Capital Partners’ acquisition of Main Street Gourmet (Akron, OH), followed by the acquisition of Biscotti Brothers (Greensburg, PA) in 2020 and Meurer Brothers Bakery (Fond du Lac, WI) in 2021. Across its bakery divisions, Sweetmore produces premium baked goods that help differentiate its customers’ assortments and solve operational challenges. Sweetmore serves customers across the United States in the retail in-store bakery and foodservice channels, providing biscotti, brownies, dessert bars, cakes, cookies, muffins, Danish, granola, icings, fillings, and more.