Sweets Middle East: Offers International Platform

Dubai / UAE. (km) The biggest international sweet and confectionery manufacturers, looking to expand operations in the lucrative Asian, Middle Eastern and Far Eastern markets, will participate at the region´s leading trade exhibition for the sweets, confectionery, bakery, snack food and ice cream industry: Sweets Middle East.

Figures released by Euromonitor estimate that the UAE confectionery market is worth 300 million AED (Arabic Emirates Dirham | approximately 63’969’000 EUR) and is growing at ten percent annually. With expanding trade opportunities through dedicated exhibitions such as Sweets Middle East, retailers are more interested than ever in the way in which the market performs.

Co-organised by Dubai World Trade Centre (DWTC) and Koelnmesse, organisers of giant industry trade shows such as ISM Cologne, Sweets Middle East provides an opportunity for distributors to meet with suppliers and learn about the international developments and trends within the industry.

The event runs from November 03 to 05 in halls 7 and 8 at the Dubai International Convention and Exhibition Centre and will host more than 160 exhibitors from over 30 countries. «The large number of foreign brands which will be present demonstrates the true international nature of the event», said Joanne Cook, Industry Group Manager Exhibitions + Events Management at Dubai World Trade Centre. «We are pleased to confirm that several leading confectionery manufacturers have selected the exhibition as their platform to introduce products to regional and international markets».

For the 2008 exhibition, organisers will welcome increased international participation from Germany, France and several other countries. Germany´s top manufacturers believe that Sweets Middle East presents an unparalleled business platform to develop and expand distribution into new markets.

Participating from Germany is J.G. Niederegger GmbH + Co. KG; established for over 200 years, the company is famous for its Niederegger marzipan. Another exhibitor from Germany is Schwermer, a well known family owned confectionery that has been producing chocolates for over two hundred years.

Acknowledged for their skills in creating confectionery products, exhibitors from France will also be showcasing premium sweets and confectionery products at Sweets Middle East. Participating for the first time is a sweet manufacturer from Cyprus and one of the largest manufacturing companies of confectionery from Pakistan. Several companies from other traditional sweet loving countries such as the USA, will be introducing their products to the Middle East for the first time.

The exhibition is exclusively for Trade and Business Professionals and will be open from 10:00 am to 06:00 pm daily. General public and persons under the age of 18 will not be permitted entry. Registration is available onsite or alternatively visitors can pre-register at sweetsmiddleeast.com and sweetsmiddleeast.ae.