Tous Les Jours: Korean company expands in Saigon

Seoul / KR. (tlj) «Tous Les Jours is a French-Asian Bakery serving a unique selection of bakery goods and beverages made with the highest quality ingredients. It has established a reputable bakery cafe system in the United States, building on a brand image that is respected in Asian American communities and is expanding into other mainstream markets» – we read on the US-Website of the bakery cafe chain. In fact, Tous Les Jours (TLJ) is a subsidiary of South Korea´s CJ Foodville Group, that now counts – inclusive several new Vietnamese locations – approximately 1’100-plus locations worldwide. The Korean TLJ-Website will show you where – if you can read Korean language and letters. About TLJ we read the first time in Vietnamese media. They say that TLJ now is expanding in Indochina. After the first bakery cafe opened in Ho Chi Minh City (HCMC) in 2007, TLJ opened the second and the third in 2008. This year Tous Les Jours plans to double the number of outlets it operates all downtown HCMC, the sources say.